ABOUT ME
Marketing works when systems, people, and ideas align — and it fails when they don’t. I work at that intersection inside technology and PE-backed operating companies, designing structures that clarify, scale, and endure.
From multi-site dining brand launches to operating platforms and early-stage concepts, my work focuses on execution that delivers results and holds up under pressure.
That same approach now informs how I support other organizations navigating complexity, growth, and change.
PRIVATE EQUITY
As the first marketing hire at Ambient, I built marketing systems for a growing portfolio of acquired HVAC businesses. Working at the parent-company level, my focus was creating repeatable tools that could flex across companies — from brand templates and content calendars to planning and budgeting — while treating each business as distinct within a shared strategic framework.
Highlights:
Built scalable, national marketing programs for a multi-site, PE-backed operating platform.
Created systems for brand governance, asset management, and planning across portfolio companies.
Developed internal intranet tools to standardize and streamline marketing execution.
Balanced central strategy with on-the-ground operational needs.
Supported M&A activity by onboarding new partnerships into shared marketing systems.
EVENTS
At Union Square Hospitality Group, I supported marketing operations across a portfolio of Business & Industry dining accounts while also working on high-profile cultural and destination venues, including Little Island, Summit One Vanderbilt, and the Whitney Museum. The work combined ongoing execution with major launches, requiring tight alignment across brand, operations, and guest experience.
One of those efforts included bringing Post Bar at the Saratoga Race Course from concept to opening, supporting creative, operational, and digital execution in a live, high-pressure environment.
Highlights:
Supported marketing operations across Business & Industry dining accounts and cultural destinations, including Little Island, Summit One Vanderbilt, and the Whitney Museum.
Contributed to the launch of Post Bar, a new concept at an iconic venue, aligning brand, guest experience, and on-site execution.
Designed digital and print menus, built venue websites, and supported ongoing marketing operations across multiple concepts.
Provided on-site support during construction and launch to ensure execution matched brand intent.
HOSPITALITY
At Compass Group, a large, multi-brand hospitality organization, I began as an intern and eventually moved into a Regional Marketing Manager role, working across multiple brands within the portfolio. Embedded at the unit level, I supported marketing operations across seven accounts in the Northeast while operating inside a scaled enterprise system.
I led multi-site initiatives, including post-pandemic dining relaunches, and built frameworks that enabled operations teams to maintain high marketing standards under pressure. In parallel, I mentored junior marketers across sites, helping scale expertise and establish repeatable systems for brand execution.
Highlights:
Directed marketing operations across seven accounts before, during, and after COVID, consistently exceeding revenue targets.
Supported high-profile reopenings at NYU, Barnard, Quinnipiac, and other private clients across multiple Compass brands, aligning operations, culture, and marketing.
Designed marketing plans, brand refreshes, and physical and digital collateral tailored to distinct brand identities within a shared enterprise structure.
Mentored and developed junior marketing teams, creating scalable practices across multiple brands and sites.
AFFILIATIONS
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In 2015, I received second prize in a shark competition to start my business. This eventually became ClothesOn.
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I’m an active member of the American Marketing Association. I also was a judge for the national marketing competition, assessing entries for product viability.
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I’m Hootsuite certified actively use it in my roles.
TECHNOLOGY
My work in technology began early, spanning both large-scale platforms and early-stage product development. As a Brand Ambassador for Amazon Student, I supported on-campus marketing initiatives tied to subscription growth, executing localized campaigns that combined incentives, targeted messaging, and data-driven strategy to drive acquisition at scale. The role offered direct exposure to how global brands manage distributed growth — one market at a time.
Around the same period, I co-founded ClothesOn, one of the first digital wardrobe apps on the Apple App Store. Built around a color-matching algorithm and intuitive swipe-based interaction, the product allowed users to visualize outfit pairings in seconds — years before that behavior became mainstream. I led product positioning, launch strategy, and digital rollout, working with early influencers and national marketing channels while operating in a true zero-to-one environment.
Together, these experiences shaped how I think about product marketing, user behavior, and scalable growth — grounding later work in clarity, prioritization, and real-world execution.
Highlights:
Executed Amazon Student subscription growth initiatives through localized, on-campus activations.
Co-founded ClothesOn, an early swipe-based digital wardrobe app on the Apple App Store.
Led product positioning, launch strategy, and digital rollout for a consumer-facing mobile product.
Worked across influencer marketing, national distribution, and early user acquisition.
Established a long-term focus on scalable tools, customer behavior, and applied product marketing.
I’M A SEAWOLF
While studying at Stony Brook University, I interned with the university’s contract foodservice provider, supporting marketing campaigns, campus events, and operational logistics. The role offered early, hands-on exposure to how hospitality functions in real environments — coordinating across teams, managing details, and executing in live settings.
That experience grounded my understanding of hospitality as both a business and a human system, and it shaped how I approach marketing work that depends on trust, coordination, and execution.
Highlights:
Supported campus-wide hospitality events and coordinated marketing logistics.
Gained early experience in event planning, setup, and live execution.
Worked closely with chefs, operators, and university leadership in high-visibility environments.